As an artist myself I’ve thought long and hard about the difference between art and the business of being an artist—in other words about making art and making a living from art.
This is a practical topic, one of living and earning, so I’m going to offer practical ideas here.
In my other work, the one I earn most of my living from, I’m a designer and marketer working here at Laser Image. Like many artists, I have to split my time to make ends meet.
Digital printing can publicize and expand your product line
Working at Laser Image I’ve seen first hand the kinds of products that modern digital printing equipment can produce. I see how these might help artists extend their product lines in ways that can bring in extra money at the same time that they publicize your work.
I’m not talking about making exacting print replicas of your pieces. That’s a time-consuming and expensive process best left to other specialists.
I’m talking about making bright and colorful facsimiles of your work, using digital presses and large format ink-jet machines. I’m talking about making these in practical sizes to fit standard frames, and adapting them to a number of formats like note cards and postcards, that will travel around to expose your work to new eyes.
And I’m talking about doing this quickly, at reasonable cost.
A solution to the challenge of selling original art
We all know that it’s hard to sell our original pieces for the value we feel they represent.
So we need products made from our originals that we can offer at lower price points to those who can’t afford the original, or who might not have a place to display large works.
To this end, I’ve put together three Artist Product Packages designed to help you sell more and gain market awareness. Products in these Packages include note cards in several formats, postcards in various sizes, and posters in various sizes. They also include book marks, frame-ready prints and magnets.
All are printed on high quality stocks directly from your digital originals, to represent you with quality products. All can be produced in a few days, for reasonable cost. Mounting services are available for some of them.
My Artist Product Packages range in price from $65 to $375.
For more information about the products for artists that I’ve designed, please contact me directly.